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What is

The web site was developed to address the needs of an academic community at HEC Montréal, the business school at the University of Montréal, in terms of getting access to respondents just like you. Academic research in most fields can only go forward with the help of informants, people who gently agree to answer questions about their beliefs, attitudes, and behaviors. These surveys all satisfy the most stringent ethics requirements and will mostly serve the purposes of Masters' and Doctoral students. In all cases, your answers will remain strictly confidential. Your contact information will not be matched with your answers nor will it be sold or rented to any organization whatsoever.

Who is behind

This academic web site was developed by Dr. Jean-François Ouellet, Associate Professor at HEC Montréal, the Business School at the University of Montréal, in Canada.

Dr. Ouellet has first studied computer engineering and then received an MBA. He has a PhD in Marketing and has been a postdoctoral scholar at the Massachusetts Institute of Technology.

Professor Ouellet has authored several research papers in leading publications, including in the Journal of Marketing, recognized as the most influential publication in business. His work was also cited and featured in the business press, including in The Economist, and highlighted as very significant and important by such reputated organizations as the American Marketing Association.

To contact Dr. Ouellet, click the icon below.

Thank you for your interest in answering academic surveys.

** Win one of five $100 Gift Certificates at for filling out a survey
. **

These are non commercial surveys -- that is, your answers will only and solely be used for academic research purposes. They will remain entirely confidential. Moreover, if you choose to provide your contact information to participate in our regular draws, it will be stored separately from your answers. Of course, your contact information will also remain entirely confidential -- it will not be sold nor passed on to anyone or any organization and will only be used to get in touch with you should you win a prize.

To begin, please select which survey you would like to fill out by clicking the appropriate hyperlink. (After completing a survey, you will be given the option of filling out other ones. Please fill out surveys only once -- filling them more than once could bias our results and will not result in additional chances for you to win a prize.)


Active surveys

** Win one of five $100 Gift Certificates at for filling out a survey
. **

Past/inactive surveys

Survey 2
466 gift certificates worth $5 ea. distributed to
respondents who fully completed the survey. Thank you!

Survey 1
$200 AMEX gift card was won by Lois N. from TN


© 2008. Professor Jean-François Ouellet, PhD (HEC Montréal). All rights reserved.